Jones completed a Champs Sports ad campaign with the Atlanta-based hip-hop trio Migos. The spring campaign is titled "The Moment," and is centered around the personal journeys of athletes.
Jones is featured walking down at Atlanta neighborhood in his Under Armour gear.
"As a kid, I was a dreamer," Jones says in the ad. "I had to plea to my mom to put the pads on when I was 12. My first season, we went undefeated. And that's the moment I knew. It led me all the way to Atlanta. It all started with `The Moment.'"
The Migos' track in the background is "11 Birds."
Jones, from Foley, Alabama, played at Alabama. The Falcons traded five picks in the 2011 NFL draft in order to move up from the 27th pick to the sixth pick to select Jones.
Jones enters the 2017 season with 497 receptions for 7,610 yards and 40 touchdowns. He has had four 1,000-yard seasons, including a career-high 1,871 in 2015, the second-best, single-season total of all time behind Calvin ohnson's 1,964 in 2012.